Privacy Policy

WHO WE ARE?

1. Definitions

BAB is a cloud communications platform that provides a solution to manage all your customer communications channels like SMS, Communication center, and Smart Messaging, WABA, Business Intelligence. Through this platform we offer our services through a web-based portal, SDKs, and APIs, empowering our clients to integrate these channels into their operations to engage with their customers.

This Privacy Policy applies to our customers, prospective customers, our customers’ customers (both direct and indirect), and visitors to our company website www.bab.com.sa If you do not agree with this Privacy Policy, do not access or use our services or interact with any other aspect of our business. Note: if you’re a user of an application that is integrated or built using BAB’s products and services, that application’s privacy policy will describe how it collects, uses, stores, and shares your data. We are not responsible for the privacy policies or actions of our customers.

Our services are designed to be used for business purposes only. By accepting this Privacy Policy, you are taking full responsibility for the content and validity of the information sent to the end users. You shall bear full liability in the case of misuse or when the service is used in a manner that is contrary to public morals, security aspects or regulations.

Communications usage information. This includes information about your communications delivered via our platform such as the time and duration of usage, source and destination identifiers, completion status, location, IP address, and amount of usage.

Communications content. To enable you to send and receive communications via our platform, we need to be able to handle the content of the messages, calls, and other communications channels used by you. This also includes, for example, voicemails and call recordings recorded via our services.

Information you provide directly to us. When you sign up for our services, request us to contact you, or through other interactions with us, we may ask you for certain personal information, such as your name, birthdate, address, e-mail address, telephone number, company name, job title, or payment information. When you request support from us, we may also collect information from you such as contact information, documentation, screenshots, or other information you or we may believe is helpful to solve the issue. In this regard, we may also keep recordings of voice or text interactions as a reference for our internal use.

Information we collect automatically when you visit our websites. We and our third-party partners, such as our advertising and analytics partners, collect information about your visits to our websites and your interaction with our ads or content, together with information such as your IP address, cookies, and other tracking technologies.

2. WHY WE COLLECT AND HOW WE USE YOUR INFORMATION

How we use the information we collect depends on which of our services you use, how you use them, and specific preferences you may have communicated to us. We list below the specific purposes for which we collect your information.

To deliver our services. We use Customer Usage Data and Customer Content to provide services to you and to carry out necessary functions of our business as a communications service provider. We do not sell your end users’ personal information and we do not share your end users’ information with third parties for those third parties’ own business interests.

To comply with legal requirements. Applicable laws or regulations may require our processing of your data, such as laws mandating retention of communications data.

To protect our legitimate business interests and legal rights. Where we believe it is necessary to protect our legal rights, interests and the interests of others, we use information about you in connection with legal claims, compliance, regulatory, and audit functions, and disclosures in connection with the acquisition, merger or sale of a business.

We do not sell or allow your Customer Account Data to be used by third parties for their own marketing purposes, unless you ask us to do this or give us your consent to do this. Further, we do not sell your end users’ personal information (whether contained in Customer Usage Data or Customer Content). And, we do not share it with third parties for their own marketing or other purposes, unless you instruct us to do so.

If you have questions or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact information provided in our website www.bab.com.sa.